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Bandwitdh cost savings: Webp support on page contents, product previews and thumbnails.

Currently it seems like you cannot use a inline webp image element in page contents, product previews and thumbnails as it creates an error saying: "There was an error starting the upload of .webp"

The specific use case that webp would cover is an alternative to GIF. Webp provides better compression ratio and quality over GIF with the same autoplay and looping features as GIF.

Furthermore, autoconverting GIF to webp will yield bandwidth cost savings due to the more efficient nature of webp.

Webp has been around for 10 years and with major browser support across the board: https://caniuse.com/webp

Status: Completed2 comments

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Comments2

  • hare_ware

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    Feb 6

    The dialog should at the very least not throw an unclear error after it lets you pick a webp, it just shouldn’t let you pick anything but older images formats.

    Edit: WebP IS support, but it gets converted to a jpeg. If you rename a webp to .png it works just fine.

  • HiiJax

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    Nov 5, 2025

    Just going to throw in there, that AVIF could be nice in addition to WebP, it's got even better compression and quality. It's quite widely supported as well now too: https://caniuse.com/avif I can understand holding off on AVIF, but holding off on WebP feels kind of archaic, it seems like the standard right now if anything. Thumbnails could look so much nicer, and load quicker!